Salesforce Pardot Specialist
Core
Own the marketing automation platform and its connection to Salesforce, building pages, emails, and automations to generate and nurture leads while keeping data clean.
Role type
Marketing Account Engagement (Pardot) Specialist
Builds
Landing pages, email templates, lead nurturing programs, and Pardot-Salesforce data syncs
Domain
Marketing Technology / B2B Marketing
Required skills
Pardot (Marketing Cloud Account Engagement) administration, Salesforce object management, HTML/CSS, email deliverability, lead scoring and segmentation, A/B testing, data reporting
Preferred skills
Salesforce Administrator or Pardot Specialist certification, multi-touch attribution experience, experience with a second marketing automation platform
Responsibilities
Build and maintain landing pages and forms; run A/B tests; Set up and maintain lead scoring, grading, and UTM tracking; Build and run nurture programs, drip campaigns, and triggered emails; Own the Pardot-Salesforce connector including field mapping and error resolution; Train business users on core features
Seniority
Mid-Senior, hands-on IC
