Associate Director, Brand Experience Strategy
Core
Lead day-to-day brand experience strategy for spirits, alcohol, and non-alcohol brands across retail, restaurant, bar, entertainment, digital, social, and experiential channels.
Role type
Senior IC brand experience strategist
Builds
Actionable strategies, points of view, experiential programs, and go-to-market plans
Domain
Marketing / Advertising / Spirits & CPG
Required skills
Integrated brand strategy, experiential/events/retail strategy, data-to-insight translation, cross-functional leadership, client relationship management, strategic mentoring
Preferred skills
Spirits/alcoholic beverage category experience, AI tool proficiency
Technologies
AI tools
Responsibilities
Turn brand experience visions into actionable strategies and go-to-market plans; Lead day-to-day strategy on assigned accounts with minimal oversight; Represent the strategy voice in internal and client reviews; Mentor and develop strategists
Seniority
Senior, hands-on IC