Senior Associate, Customer Lifecycle Marketing
Core
Plan and execute first-party data-driven customer lifecycle marketing strategies across email, SMS, direct mail, and push notifications to drive measurable ROI for clients.
Role type
Senior Associate, Customer Lifecycle Marketing
Builds
Omni-channel marketing plans and campaign strategies
Domain
Performance marketing, Customer Relationship Management (CRM), Data-driven marketing
Deliverable
product features
Required skills
Data-driven marketing strategy, CRM management, Email marketing, SMS marketing, Direct mail, Push notifications, Client relationship management, Campaign brief writing, Data analysis, Cross-channel planning
Preferred skills
Salesforce Marketing Cloud, Braze, Excel, PowerPoint, Research tools
Responsibilities
Build messaging strategy for omni-channel marketing plans using 1st party data, Translate new technology into new marketing ideas for the client, Write campaign briefs to hand off to creative and execution teams, Collaborate with internal teams and partner agencies to understand feasibility of cross-channel recommendations, Identify main data points and measurements to show the impact of strategy on client's business
Seniority
Senior, hands-on IC