Associate Director, Digital and Video Investment
Core
Leads daily investment and activation across digital, programmatic, and national video media for assigned client accounts, translating business objectives into tactical recommendations and overseeing campaign execution.
Role type
Senior IC media investment director (digital/video)
Builds
Media campaigns and investment strategies for client accounts
Domain
Digital marketing / Media buying
Required skills
Media investment strategy, negotiation, team leadership, campaign activation, marketplace expertise, analytical skills, project management
Preferred skills
DSP proficiency, ad verification tools, emerging technology evaluation
Technologies
DSPs, ad servers, ad verification tools, planning and financial systems, audience and data platforms, analytics and reporting dashboards, Microsoft Excel, PowerPoint, Word
Responsibilities
Lead RFPs and tactical recommendations across linear TV, streaming, and connected TV; oversee national video and direct digital negotiations; manage campaign setup, activation, pacing, and optimization; build trusted client relationships and lead presentations; manage daily team workflow, delegate responsibilities, and mentor direct reports; support new business pitches and agency growth initiatives.
Seniority
Senior, hands-on IC with team leadership
