Growth & Audiences Media Strategy
Core
Growth & Audiences Media Strategy leader who connects business goals with on/off media, audiences, and data to drive end-to-end full-funnel growth strategies.
Role type
Senior Growth & Audiences Media Strategist
Builds
Integrated media and audience strategies for client growth
Domain
Digital and traditional media, audience intelligence, marketing analytics
Required skills
Full-funnel media strategy, Audience segmentation and profiling, Data interpretation and insights generation, Media planning (online/offline), Attribution and incrementality analysis, Stakeholder management, Team leadership and mentoring, Strategic storytelling, Privacy and data compliance (GDPR/Habeas Data), Marketing technology concepts (CDP, DMP, DSPs)
Preferred skills
SQL basics, Digital identity concepts
Technologies
Google Analytics 4, GWI, TGI, Comscore, Meta Audience Insights, Power BI, Looker Studio, Google Tag Manager, CDP, DMP
Responsibilities
Define end-to-end media architectures balancing brand building and performance; Build audience profiles and activation briefs based on quantitative/qualitative data; Analyze cross-platform performance to identify growth opportunities; Design measurement frameworks and experimentation matrices (A/B, brand lift); Act as strategic consultant to clients and internal teams; Orchestrate cross-functional teams for integrated execution.
Seniority
Senior, hands-on IC with leadership responsibilities