VP Media Sciences and Measurement
Core
Lead the transformation of Citi's media investment and measurement, delivering positive return on marketing investment and future-proofing the business through data strategy and attribution.
Role type
VP, Media Sciences and Measurement (Senior IC/Leader)
Builds
Media measurement frameworks, attribution strategies, and incrementality testing programs for Citi's lines of business.
Domain
Financial Services / Digital Media Marketing / Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Media measurement frameworks, attribution modeling, MMM, incrementality testing, Adtech/Martech tools, stakeholder management, vendor management, data storytelling, strategic planning, project management, regulatory compliance.
Preferred skills
Advanced degree in Business Analytics, Marketing, or Statistics.
Technologies
DSP/SSP, bid management, ad serving, web analytics, identity solutions.
Responsibilities
Develop and execute media measurement framework including performance reporting and attribution strategy; manage attribution measurement process for all lines of business; calibrate media performance from multiple data sources; own and support development of measurement roadmap and test-and-learn agenda; cultivate strategic relationships with measurement vendors; serve as subject matter expert on measurement methodologies.
Seniority
VP, strategic leadership with hands-on involvement
