Group Manager - Programmatic
Core
Strategic partner driving campaign performance and growth for clients by leading a team of programmatic specialists.
Role type
Senior Manager, Programmatic Media
Builds
Client-centric programmatic strategies and campaign executions
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic campaign management, Team leadership, DV360 expertise, DSP management, MMP and analytics platform usage, Client relationship management, Strategic planning, Data analysis, Budget management, A/B testing design, Attribution modelling
Preferred skills
Media Planning experience, Programmatic deal experience, Excel and PPT proficiency, Innovation in industry trends
Technologies
DV360, DSPs, MMPs, Analytics platforms
Responsibilities
Lead and mentor a team of programmatic specialists, Develop and execute client-centric programmatic strategies, Own client communication and relationship management, Identify and pursue account growth opportunities, Optimize campaigns using DV360 and other DSPs, Analyze campaign performance data to identify trends and optimize strategies
Seniority
Senior, hands-on IC with team leadership