Head of Programmatic (Remote US)
Core
Lead the expansion of programmatic service offerings and drive the strategic vision for the department within a B2B performance marketing agency.
Role type
Senior leadership programmatic strategy & activation lead
Builds
Programmatic service offerings and strategic marketing initiatives for B2B/SaaS clients
Domain
B2B performance marketing, digital advertising, programmatic
Required skills
Programmatic strategy development, cross-functional collaboration, KPI definition and analysis, vendor/partner relationship management, thought leadership, programmatic media planning, measurement framework building, DSP campaign optimization, ABM experience, new business pitch support
Preferred skills
Experience with TTD, Nexxen, DV360 platforms
Technologies
DSPs (TTD, Nexxen, DV360), Zoom, Slack
Responsibilities
Develop and implement comprehensive programmatic strategies; Collaborate cross-functionally to align initiatives with business objectives; Establish and analyze KPIs for campaign performance; Manage relationships with programmatic partners and vendors; Act as a thought leader to inform decision-making
Seniority
Senior, hands-on IC with people management responsibilities