Director, Digital Strategy
Core
Senior strategic digital lead defining how digital channels work together across the customer journey to support client brand and business goals.
Role type
Senior IC digital strategy director
Builds
Connected digital propositions and strategic roadmaps for client accounts
Domain
Digital media strategy and integrated marketing
Deliverable
product features
Required skills
Digital channel strategy, audience segmentation, first-party data strategy, measurement and testing, client leadership, cross-functional team leadership, strategic roadmap development
Preferred skills
AI-enabled media understanding, innovation agenda creation, complex input translation
Technologies
Paid Search, Social, Programmatic, Display, Video, CRM, App, Loyalty platforms
Responsibilities
Own the account's digital channel strategy and roadmap, develop audience and segmentation strategies, define learning agendas and measurement frameworks, lead first-party data use-case components, present strategy to senior leadership, coach digital managers and specialists
Seniority
Senior, hands-on IC with strategic leadership