Growth Media Strategy
Core
Leads end-to-end media planning and strategy, translating business objectives into actionable media architectures that balance brand building, demand generation, and conversion across offline and online channels.
Role type
Senior media strategy consultant (full-funnel)
Builds
Integrated media plans, measurement frameworks, and strategic recommendations for client growth
Domain
Digital and traditional media advertising, data analytics, and consumer journey optimization
Required skills
Business strategy thinking, end-to-end media ecosystem knowledge, data interpretation and analysis, strategic insight generation, audience and consumer analysis, measurement and effectiveness evaluation, experimentation and optimization, strategic storytelling, consulting and influence, team leadership
Preferred skills
Marketing/media/analytics/growth certifications, experience leading planners and analysts, direct client relationship experience
Technologies
Google Analytics 4, Power BI, Looker Studio, Google Tag Manager, Excel, CDP, DMP
Responsibilities
Lead end-to-end media strategy and design full-funnel media architectures; Analyze cross-source performance data to translate results into prioritized insights and optimization actions; Define measurement frameworks, KPIs, and attribution methodologies; Act as strategic advisor to clients on investment models and growth opportunities; Lead and mentor Planner Executives and Planner Analysts
Seniority
Senior, hands-on IC with team leadership