Senior Analyst, Media Effectiveness
Core
Measure and evaluate media performance across digital platforms to deliver actionable insights and support data-driven decision-making for client campaigns.
Role type
Senior Analyst, Media Effectiveness
Builds
Campaign performance reports, KPI frameworks, and dashboards for media effectiveness
Domain
Digital marketing, media analytics, eCommerce (via careerplan.io/jobs/R1131860-senior-analyst-media-effectiveness-at-dentsuaegis)
Deliverable
dashboards & analysis
Required skills
SQL, statistical analysis (regression, hypothesis testing), digital media measurement, attribution, campaign performance metrics, dashboard development
Preferred skills
incrementality testing, experimentation frameworks, Bayesian analysis, causal inference, Marketing Mix Modeling (MMM), Python, R, first-party data
Technologies
Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe Analytics, Looker Studio, Tableau, Power BI, BigQuery, Azure, Snowflake
Responsibilities
Lead campaign measurement and performance reporting across multiple marketing platforms; Analyze campaign performance and deliver clear, actionable insights and recommendations; Support the development of KPI frameworks, measurement plans, and reporting strategies; Conduct media effectiveness analyses including incrementality testing and statistical evaluation; Design, build, and maintain dashboards using tools such as Looker Studio, Tableau, and Power BI; Collaborate with media, strategy, analytics, and client teams to support measurement initiatives
Seniority
Senior, hands-on IC
