Analyst, Media Effectiveness
Core
Measure and evaluate media performance to support data-driven decision-making for client campaigns across digital platforms.
Role type
Junior analyst (media effectiveness & marketing analytics)
Builds
Campaign performance reports and client dashboards
Domain
Digital marketing & media measurement
Deliverable
dashboards & analysis
Required skills
SQL, data visualization, Excel/Google Sheets, statistical analysis, reporting
Preferred skills
Python, R, advertising platforms (Google Ads, Meta, GA4), experimentation methodologies
Technologies
Looker Studio, Tableau, Power BI, Google Ads, Meta, GA4
Responsibilities
Support campaign measurement and performance reporting across media platforms; Maintain and improve client dashboards; Collaborate with agency and client teams on reporting initiatives; Monitor data quality and assist in automating routine reporting processes.
Seniority
Junior, entry-level
