Analyste senior, Efficacité Média (Données et Investissements Médias)
Core
Transform data into actionable decisions to measure digital campaign performance and demonstrate the real impact of media investments for clients.
Role type
Senior Media Efficiency Analyst (Data & Media Investments)
Builds
Advanced reporting solutions, client dashboards, and statistical models to validate media effectiveness.
Domain
Digital Marketing / Media Buying / Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL, cloud data warehouses (BigQuery, Azure, Snowflake), digital media metrics (CTR, conversions, attribution), statistical analysis (regression, Bayesian methods), data visualization (Looker Studio, Tableau, Power BI), API integration, data quality management
Preferred skills
Python or R for statistical modeling, Marketing Mix Modeling (MMM), experimental design (A/B testing, incrementality tests), KPI framework creation
Technologies
Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe, Azure, BigQuery, Looker Studio, Tableau, Power BI
Responsibilities
Lead campaign measurement and performance reporting across multiple media platforms; design and maintain client dashboards; advise teams on media impact testing and incrementality; support the development and analysis of statistical relational models; translate market trends into concrete performance recommendations; ensure data quality and automate reporting processes.
Seniority
Senior, hands-on IC