Analyste senior, Efficacité Média (Données et Investissements Médias)
Core
Transform data into decisions to measure media campaign performance and demonstrate the real impact of media investments for clients.
Role type
Senior Media Efficiency Analyst (Data & Media Investments)
Builds
Advanced reporting solutions, client dashboards, and statistical models to validate media effectiveness and inform business recommendations.
Domain
Digital Advertising & Media Analytics
Deliverable
dashboards & analysis
Required skills
SQL, statistical modeling (regression, Bayesian methods), media measurement metrics (CTR, conversion tracking, attribution), data visualization (Looker Studio, Tableau, Power BI), cloud data warehouses (BigQuery, Azure, Snowflake)
Preferred skills
Python or R for statistical modeling, Marketing Mix Modeling (MMM), experimental design (incrementality tests, A/B testing), KPI framework creation
Technologies
Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe, Azure, BigQuery, Looker Studio, Tableau, Power BI
Responsibilities
Lead campaign measurement and performance reporting across multiple media platforms; develop reporting infrastructure and data connectors; present data-driven insights and recommendations to internal teams and clients; advise on media impact testing and incrementality; support the development and analysis of statistical relational models; translate market trends into actionable performance recommendations; design and maintain client dashboards; ensure data quality and automate reporting processes.
Seniority
Senior, hands-on IC
