Marketing Science, Analyst - Media
Core
Analyze paid media campaign performance across digital channels to optimize media investments and connect media metrics to broader marketing goals.
Role type
Marketing Science Analyst (Media)
Builds
Campaign performance reports, dashboards, and actionable optimization recommendations for media teams.
Domain
Digital Marketing / Media Buying
Deliverable
dashboards & analysis
Required skills
Media metrics analysis, digital channel performance tracking, data visualization, web analytics, Excel, SQL (plus)
Preferred skills
B2B media experience, CRM/ABM knowledge, lead generation campaign analysis
Technologies
Google Ads, Meta, LinkedIn, TikTok, DSPs, Google Analytics, Adobe Analytics, Tableau, Power BI, Looker Studio
Responsibilities
Develop measurement frameworks connecting campaign objectives to KPIs; Analyze performance across paid search, social, programmatic, video, and connected TV; Build and maintain dashboards for campaign visibility; Translate data into clear insights and optimization recommendations; Partner with media teams on test-and-learn initiatives; Ensure data accuracy and resolve tracking discrepancies.
Seniority
Mid-level, hands-on IC