Data Strategy & Analytics Senior Analyst
Core
Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals, design and execute tests to quantify campaign impact, and develop custom analyses to support media optimizations.
Role type
Senior IC data strategy & analytics analyst
Builds
Client-facing reporting, visualizations, and data-driven recommendations for digital media campaigns
Domain
Digital marketing analytics and media performance
Deliverable
dashboards & analysis
Required skills
SQL, Python, advanced statistics, data visualization, digital marketing measurement (MMM, Attribution, Lift Testing), site analytics (GA4, Adobe)
Preferred skills
AI workflow automation, Adtech/Martech vendor research
Technologies
Datorama, Looker, PowerBI, Excel, PowerPoint, GA4, Adobe
Responsibilities
Partner with clients to understand marketing goals; design and execute statistical tests for campaign impact; develop custom analyses for media optimization; maintain data connections and ensure data cleanliness; build performance forecasts; create client-facing visualizations and reports; automate reporting processes.
Seniority
Mid-level, hands-on IC
