Director
Core
Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across MarTech platforms and omnichannel strategies.
Role type
Senior IC marketing director (MarTech consulting)
Builds
Marketing strategies, customer journeys, and digital maturity projects for clients
Domain
Marketing technology and data analytics
Deliverable
product features
Required skills
Campaign optimization, MarTech platform expertise, Strategic leadership, Client workshop facilitation, Pre-sales management, Data-driven insights
Preferred skills
Consulting background, Digital maturity project experience
Technologies
Tealium, Segment, SFMC, Braze
Responsibilities
Design and optimize marketing campaigns and customer journeys, Advise clients on MarTech integration, Identify client opportunities and requirements, Lead client workshops and strategy discussions, Lead consulting and implementation projects, Own pre-sales targets and client relationships
Seniority
Senior, hands-on IC