Manager - Paid Media
Core
Execute and optimize Paid Search and Paid Social campaigns to meet client performance targets.
Role type
Manager - Paid Media
Builds
Client advertising campaigns across search and social channels
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Search Engine Marketing (SEM), Paid Search (PPC), Paid Social Strategy, Facebook Business Manager, Google Analytics, Google AdWords, team management, campaign optimization, performance analysis
Preferred skills
Advanced Excel, Microsoft Office, problem-solving, analytical skills, business judgment
Technologies
Facebook Business Manager, Google Analytics, Google AdWords
Responsibilities
Implement and optimize client campaigns, liaise with vendors and third-party reps, interpret performance reports for actionable insights, coach and develop junior staff, build relationships with client services team and clients
Seniority
Manager, hands-on leadership