Media Strategy Director
Core
Lead strategic thinking across key clients and new business, shaping integrated communication solutions that drive business impact.
Role type
Strategy Director (Maternity Cover)
Builds
Integrated communication solutions, strategic platforms, and client success metrics for media and digital services.
Domain
Media Strategy, Integrated Communications, Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, new business development, C-level stakeholder management, regional strategy delivery (Southeast Asia), financial services experience, audience data analysis, media mix definition, Go-to-Market strategy, full-funnel strategy, analytics and effectiveness measurement, data management for sizing and targeting, research and insights product management, ecommerce consultancy, retail media.
Preferred skills
Experience with digital-first brands, creative capabilities, content strategy, customer experience.
Technologies
Proprietary consumer research, device-level data, first party data sources, industry research, Agile, Bespoke, Self-Serve product levels.
Responsibilities
Facilitate development of integrated communication solutions with client leaders; form relationships with senior clients to deliver strategic POV; define Go-to-Market strategy and media mix; evangelize strategy by upskilling planning teams; champion delivery of Dentsu products and solutions.
Seniority
Senior, hands-on IC