VML & Ogilvy | Connection Planner, Japan
Core
Planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints to maximize brand engagement.
Role type
Senior Integrated Marketing Communication (IMC) Planner
Builds
Integrated marketing campaigns and communication strategies for consumer brands
Domain
Digital Marketing / Consumer Goods
Deliverable
product features
Required skills
Digital media planning, SNS strategy and operations, Content direction, Influencer marketing, Data analysis, Project leadership, Strategic thinking, Agile execution
Preferred skills
Agency strategic planning experience, Emerging platform knowledge, Qualitative and quantitative analysis, English proficiency
Technologies
Google Analytics, Social analytics tools
Responsibilities
Lead IMC planning, Design integrated communication journeys, Plan and execute digital-first initiatives, Lead SNS strategy and influencer planning, Develop strategies based on consumer insights, Collaborate with cross-functional teams, Optimize campaigns via PDCA cycles