Programme Manager
Core
End-to-end delivery of a complex, commercially significant retained account across six SEAO markets, bridging CRM strategy, MarTech implementation, and creative production.
Role type
Senior Programme Manager (Agency)
Builds
Integrated communications, media, and digital services for a major retained client.
Domain
Digital Marketing / CRM / MarTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programme governance, cross-functional coordination, resource & capacity management, financial oversight, stakeholder management, CRM lifecycle knowledge, MarTech platform familiarity, creative production coordination
Preferred skills
PMP, PRINCE2, or Agile certification
Technologies
Adobe Campaign, Salesforce Marketing Cloud, Braze
Responsibilities
Own master programme plan across workstreams (CRM, Data, Creative, MarTech), serve as primary operational point of contact for client COE, coordinate cross-functional teams (designers, copywriters, developers), track programme actuals against budget, maintain risk and issues log
Seniority
Senior, hands-on IC