CRM Campaign Manager
Core
Planning, coordinating, and executing end-to-end email campaigns, acting as the orchestrator between marketing strategy, creative, development, and operations.
Role type
CRM Campaign Manager
Builds
Email marketing campaigns for business objectives
Domain
Interactive marketing / Customer Relationship Management
Deliverable
product features
Required skills
Campaign planning and intake, Cross-functional coordination, Workflow and approvals management, Deployment oversight, Performance analysis and optimization, Process improvement
Preferred skills
Salesforce Marketing Cloud (SFMC) experience, Managing multiple simultaneous campaigns
Technologies
Salesforce Marketing Cloud (SFMC)
Responsibilities
Translate business objectives into clear execution plans, Partner with Creative, Copy, CRM, and Development teams, Manage approval workflows and governance, Validate campaign setup and deployment readiness, Review post-send performance results and share insights, Identify process gaps and recommend improvements
Seniority
Mid-level, hands-on IC