Digital Program Sr. Marketing Specialist
Core
Manage end-to-end publishing workflows and activate content across digital channels to strengthen brand favorability and support customer acquisition and relationship deepening.
Role type
Senior individual contributor digital program marketing specialist
Builds
Digital marketing programs, content publishing operations, and personalized experiences on platforms like Better Money Habits
Domain
Financial services / Digital marketing
Deliverable
product features
Required skills
Program marketing, Digital content management, Digital publishing, Project management, Content management systems, SEO principles, Program measurement, A/B testing, Agency collaboration
Preferred skills
Corporate digital publishing experience, Fast-paced matrixed environment adaptability, Independent program ownership
Technologies
Adobe Experience Manager, Content Management Systems
Responsibilities
Own the end-to-end publishing workflow from intake through production and deployment; Activate content across owned digital channels; Partner with agencies and internal teams to launch personalized experiences; Manage intake and publishing activities aligned with risk controls; Produce digital assets in accordance with risk frameworks; Assess publishing processes and recommend improvements.
Seniority
Senior, hands-on IC
