Director of Product Marketing
Core
Leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth strategies.
Role type
Director of Product Marketing
Builds
Enterprise-level marketing initiatives and product portfolios
Domain
Healthcare / Product Marketing
Deliverable
product features
Required skills
Product marketing strategy, portfolio management, go-to-market execution, market research, budget ownership, team leadership, stakeholder influence
Preferred skills
Enterprise-wide strategy leadership, business transformation, organizational change
Technologies
None stated
Responsibilities
Define and lead short- and long-term product marketing strategies; Direct comprehensive market research and trend analysis; Oversee development and governance of all product marketing content and messaging; Lead product lifecycle marketing including go-to-market strategies; Establish and direct integrated marketing programs in partnership with sales and technical leadership; Own marketing budget strategy and allocation; Sponsor and oversee high-impact promotional events and industry engagements; Manage direct reports including staffing, performance management, and goal setting
Seniority
Director, people management