SVP, Marketing Effectiveness
Core
Shape dentsu's Marketing Effectiveness practice perception, drive external growth, and set the learning agenda for the Decisioning organization.
Role type
SVP, Marketing Effectiveness (Decisioning)
Builds
Client-facing analytics business, agency development pitches, and industry-leading measurement solutions.
Domain
Digital marketing, media measurement, and adtech/martech.
Deliverable
Client delivery
Required skills
Media analytics, adtech/martech landscape knowledge, data activation, quantitative rigor, strategic storytelling, executive stakeholder management, agency leadership, test-and-learn methodology, relational databases (SQL, R, Python), statistical modeling, project management.
Preferred skills
Data visualization, data sourcing and integration, privacy/security compliance, media planning and buying, data reporting tools (IAS, Nielsen, DMPs).
Responsibilities
Oversee tools and platforms for client work, lead agency development and new business pitches, drive process efficiency, set vision for audience and measurement analytics, develop relationships with agency leadership, support client strategic philosophy for data.
Seniority
Senior, executive leadership