Media Insights & Analytics Lead
Core
Strategic architect for complex enterprise and Holdco partnerships in EMEA, bridging programmatic data with executive business strategy to drive account expansion and validate incremental impact.
Role type
Senior individual contributor (strategic client analytics lead)
Builds
Bespoke measurement and attribution frameworks (MTA, MMM, Incrementality) and actionable business recommendations for C-level stakeholders.
Domain
AdTech / Programmatic Media / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, data visualization (Tableau/Power BI), attribution modeling (MTA, MMM, Incrementality), competitive strategy, executive storytelling, agency/Holdco stakeholder management, programmatic media measurement
Preferred skills
Python, R, offline-to-online measurement (footfall attribution, sales matchbacks)
Technologies
SQL, Tableau, Power BI
Responsibilities
Lead strategic discovery workshops to pivot clients from tactical reporting to long-term learning agendas; diagnose business challenges to identify measurement gaps and prove incremental impact; act as trusted advisor to Holdco VPs and CMOs in high-stakes discussions; write SQL and leverage BI tools to transform raw data into executive narratives; design custom measurement frameworks addressing signal loss and identity resolution; structure and interpret complex learning agendas for incrementality testing.
Seniority
Senior, hands-on IC