Vice President, Analytics
Core
A leader in Analytics bringing actionable and inspiring insights from all data sources to promote and enable data-driven strategies and decision-making across all Vaynermedia Canada clients.
Role type
Vice President, Data & Analytics
Builds
Data-driven strategies and decision-making frameworks for Fortune 500 brand clients
Domain
Digital marketing analytics and media buying
Deliverable
dashboards & analysis
Required skills
Modeling, Forecasting, Data Management, Database marketing principles, Digital analytics (site, social, EM, online), Excel, Python, Leadership, Project management
Preferred skills
Data science, Big data, Product innovation, Multi-touch point marketing program design
Technologies
Python, Excel, Attribution platforms, Digital ecosystem measurement tools
Responsibilities
Lead client contact for analytics and business intelligence, Drive scoping efforts for new and existing clients, Oversee ongoing relationships and deliverables with clients, Analyze complex systems to discern insights and drive marketing investments, Provide accurate attribution platforms/models across multiple media channels, Develop and implement digital ecosystem measurement and insights, Provide overall leadership, guidance & mentorship to the analytics team