Senior Director, Customer Lifecycle Marketing Strategy (Insurance/Wealth Mgmt B2B) - (Open to Remote, Continental U.S.)
Core
Lead strategic omni-channel marketing plans and serve as a trusted advisor for an Insurance/Wealth Management B2B client, translating data and technology into executable growth strategies.
Role type
Senior Director, Customer Lifecycle Marketing Strategy
Builds
Strategic omni-channel marketing plans and campaigns for B2B clients
Domain
B2B Marketing, Insurance, Wealth Management
Required skills
Strategic planning, CRM expertise, 1st party data marketing, B2B client relationship management, Data analysis, Campaign management, Cross-vertical marketing knowledge, Presentation skills, Excel proficiency, PowerPoint proficiency
Preferred skills
None explicitly stated as preferred
Technologies
CRM, Excel, PowerPoint, 1st party data marketing tools
Responsibilities
Lead the building, development, and delivery of strategic omni-channel marketing plans; Be a subject matter expert and translate new technology into new marketing ideas for the client; Develop trusted, long-term relationships with key client contacts and executives; Collaborate with team leadership to turn ideas into executable plans; Identify key data points and measurements to show the impact of strategy on the client's business.
Seniority
Senior Director, strategic leadership & hands-on execution