Senior Manager, Pharmacy Marketing - CVS Media Exchange (CMX)
Core
Build and package sales opportunities for the CVS Media Exchange retail media network, specifically focusing on the Pharmacy category to maximize advertiser and CVS goals.
Role type
Senior Manager, Marketing Strategy
Builds
Retail media network sales opportunities and foundational sales toolkits for the Pharmacy category
Domain
Retail media technology + Consumer Healthcare/Pharma
Required skills
Marketing strategy, Consumer Healthcare/Pharma experience, Cross-functional leadership, Retail media/agency strategy, Digital marketing, Stakeholder management, Legal/compliance navigation, Data-driven strategy, Sales collateral creation
Preferred skills
Business case development, Marketing technology (digital/physical paid/owned channels), Organizational change management, Creative problem solving
Technologies
Retail media platforms, Digital marketing tools, Marketing technology stack
Responsibilities
Drive alignment across Marketing, Enterprise teams, and cross-functional partners to advance shared business priorities; Identify revenue-driving opportunities integrating advertiser and CVS marketing goals; Lead cross-functional meetings to socialize progress and deploy best practices; Assess landscape feasibility and produce project deliverables (pitch collateral, business cases, white papers); Develop pharma sales stories and programs based on category and brand business trends
Seniority
Senior, hands-on IC with leadership responsibilities