Manager, Paid Social
Core
Execute, manage, and optimize paid social media campaigns to drive awareness, engagement, conversion, and customer loyalty for CVS Health.
Role type
Manager, Paid Social
Builds
Data-driven paid social campaigns across major platforms
Domain
Healthcare marketing / Digital advertising
Required skills
Paid social media management, Audience targeting, Performance analytics, Test-and-learn methodologies, Campaign optimization, Cross-functional collaboration
Preferred skills
Influencer marketing, Consumer brand experience, Marketing measurement (MMM, MTA)
Technologies
Ad managers, Social advertising platforms
Responsibilities
Lead execution and optimization of paid social media campaigns, Drive campaign performance through testing and analysis, Develop targeted audience strategies, Partner with creative and influencer teams, Monitor performance and manage agency partnerships
Seniority
Manager, hands-on IC