海外休闲游戏UA投放（IAP向）
Core
Overseas UA specialist for IAP casual games, managing full-funnel acquisition across social and mobile DSP channels to drive user growth and monetization.
Role type
Senior User Acquisition Manager (IAP Casual Games)
Builds
User acquisition campaigns and creative testing for global casual games
Domain
Mobile Gaming / User Acquisition
Required skills
TikTok/Facebook/Google Ads management, AppLovin/Moloco/Unity DSP bidding, CPI/ROAS/LTV analysis, A/B testing, SQL, creative strategy
Preferred skills
IAP or hyper-casual game launch experience, data visualization tools, fluent English
Technologies
TikTok, Facebook, Google Ads, AppLovin, Moloco, Unity, AppsFlyer, Adjust, Tenjin
Responsibilities
Manage full-funnel acquisition across social and mobile DSP channels; Develop differentiated buying strategies for IAP casual games; Collaborate on creative asset testing and optimization; Mentor junior team members and establish SOPs
Seniority
Senior, hands-on IC
