Strategic Account Manager - CVS Media Exchange (CMX)
Core
Lead strategic coordination and performance oversight for digital media campaigns, serving suppliers, merchants, and brand advertisers by managing the end-to-end campaign lifecycle.
Role type
Senior Strategic Account Manager (Retail Media)
Builds
Full-funnel ad solutions leveraging in-store and online data to drive brand awareness and conversion for advertisers.
Domain
Retail Media / Digital Advertising
Required skills
Media strategy, supplier engagement, campaign lifecycle management, data analysis, KPI monitoring, strategic planning, cross-functional collaboration, Salesforce management, billing processes.
Preferred skills
Upselling, advertising analytics, DMP technologies, problem-solving, strategic thinking, presentation skills.
Technologies
Salesforce, DMP technologies, data platforms.
Responsibilities
Develop annual brand and media strategies aligned with advertiser goals; serve as primary liaison for supplier communications and feedback; lead campaign kick-offs and manage briefs; monitor campaign performance using KPIs to optimize outcomes; perform in-depth data analysis to deliver actionable insights; support monthly billing processes and maintain Salesforce updates.
Seniority
Senior, hands-on IC