Senior Marketing Manager I
Core
Develop user growth strategies for PUBG MOBILE across different countries/regions and analyze ad creative performance to build reusable methodologies.
Role type
Senior Marketing Manager (User Growth & Analytics)
Builds
User growth strategies, ad creative optimization methodologies, and market activity plans for PUBG MOBILE.
Domain
Mobile Gaming (Battle Royale/FPS)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
User growth strategy, ad creative analysis, competitor tracking, data analysis, cross-functional collaboration, English reading/writing, Excel, PowerPoint
Preferred skills
Experience in mobile games (Battle Royale/FPS), knowledge of global mobile gaming markets, familiarity with Facebook/Google/TikTok ad platforms
Technologies
Facebook, Google, TikTok, Excel, PowerPoint
Responsibilities
Formulate user growth strategies for different regions, analyze ad creative performance metrics (CPI, CTR, IR, ROAS), track and analyze competitor strategies and market activities, collaborate with product and esports teams to plan growth activities.
Seniority
Senior, hands-on IC
