Marketing Manager
Core
Build and execute IP brand strategy and user reputation marketing for mature mobile games, driving creative concepts and market launch strategies.
Role type
Senior Marketing Manager (Mobile Games)
Builds
Market launch strategies, creative content campaigns, and cross-industry collaboration events for Level Infinite's portfolio.
Domain
Mobile Gaming / Digital Entertainment
Deliverable
product features
Required skills
IP brand strategy, user persona analysis, content ecosystem management, cross-industry partnership negotiation, data-driven strategy iteration, project management
Preferred skills
Experience with TikTok/Bilibili/Xiaohongshu content mechanics, AI large model integration in marketing workflows, viral creative content production
Technologies
TikTok, Bilibili, Xiaohongshu, AI large models
Responsibilities
Develop market launch strategies based on product selling points and user profiles; Create and manage PGC/UGC content to expand IP reach; Plan and execute cross-industry collaborations and cultural tourism linkages; Lead user research and insight systems to optimize communication strategies; Build quantifiable tracking systems for integrated marketing campaigns.
Seniority
Senior, hands-on IC
