PUBG MOBILE品牌经理-商业化推广方向
Core
Develop and execute marketing campaigns for PUBG MOBILE's native commercialization activities, focusing on player community building and regional user engagement.
Role type
Senior Brand Manager (Commercialization)
Builds
Marketing campaigns, player community culture, and regional user engagement initiatives for PUBG MOBILE.
Domain
Mobile Gaming / International Marketing
Deliverable
product features
Required skills
Marketing strategy, campaign planning, data analysis, user research, cross-functional collaboration, creative content adaptation, social media management, performance evaluation.
Preferred skills
Experience in overseas game publishing, knowledge of global social media trends, deep understanding of BR/FPS genres, player perspective analysis.
Responsibilities
Formulate marketing strategies for new commercialization activities, analyze product selling points to craft user communication messages, build and cultivate player community culture, coordinate with operations and esports teams for campaign execution, and review campaign effectiveness to optimize future work.
Seniority
Senior, hands-on IC
