Marketing Analyst II
Core
Strategic Marketing Analyst supporting User Acquisition and Growth Analytics for a portfolio of mobile games.
Role type
Senior IC marketing analyst (mobile gaming)
Builds
Acquisition strategy, campaign optimization, and growth forecasting for mobile game titles
Domain
Mobile gaming, user acquisition, performance marketing
Deliverable
dashboards & analysis
Required skills
Data analytics, SQL, Excel/Google Sheets, Tableau/Looker, A/B testing, ROAS/CPI/LTV analysis, market analysis
Preferred skills
Python, mobile gaming experience, creative testing expertise
Technologies
Google Ads, Apple Search Ads, Meta, Tableau, Looker, Python, SQL
Responsibilities
Analyze UA performance data to identify trends and drivers; Design and analyze A/B tests across channels and creatives; Build and improve dashboards and reporting frameworks; Evaluate KPIs including ROAS, CPI, retention, and LTV; Conduct competitive and market analysis; Present insights to stakeholders
Seniority
Mid-level, hands-on IC
