Growth Manager
Core
Scaling top-priority mobile games and new titles through aggressive user acquisition, creative content production, and monetization strategies.
Role type
Growth Manager (Head of Marketing for specific titles)
Builds
Mobile games and apps (hypercasual, hybrid, IAP)
Domain
Mobile gaming, performance marketing, ad tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
User acquisition strategy, performance marketing, ad creative strategy, data analysis, cross-functional collaboration, market trend analysis
Preferred skills
Mobile gaming industry knowledge, growth hacking, ASO, community building, influencer marketing
Technologies
Internal performance marketing tools, ad platforms
Responsibilities
Build and own growth strategy to scale leading mobile games; Execute paid UA and non-paid channels (partnerships, featuring, influencer marketing, ASO, community building); Monitor market trends and competitors; Collaborate with cross-functional teams for execution; Conduct rigorous data analysis to evaluate channel performance and guide decisions.
Seniority
Mid-level, strategic counterpart to General Manager
