Senior Manager, Health Care Delivery Strategic Marketing
Core
Lead marketing strategy and integrated execution for MinuteClinic services, driving awareness and patient experience across in-person, virtual, and asynchronous care.
Role type
Senior Manager, Strategic Marketing
Builds
Omnichannel marketing initiatives and growth programs for MinuteClinic services
Domain
Healthcare / Retail
Deliverable
product features
Required skills
Marketing strategy, Cross-functional leadership, Consumer insights, Performance analytics, Budget management, Stakeholder influence
Preferred skills
Healthcare marketing experience, Portfolio management, Digital journey optimization, AI-enabled marketing tools, MBA
Technologies
Paid media, Search, CRM, Digital, Content, Influencer platforms
Responsibilities
Develop annual marketing strategies and roadmaps; Lead cross-functional teams and agencies; Optimize marketing effectiveness using data; Partner with stakeholders to improve patient acquisition and engagement; Manage portfolio budgets and forecast investments.
Seniority
Senior, hands-on IC with team leadership