Product Marketing Manager, Mobile Publishing - Mattel Digital Studio
Core
Build and run go-to-market execution for mobile games, coordinating cross-functional teams to drive player acquisition, retention, and lifecycle campaigns.
Role type
Product Marketing Manager (Mobile Games)
Builds
Go-to-market plans, player lifecycle campaigns, app store presence, and cross-brand promotional activations for mobile titles.
Domain
Mobile Gaming / Consumer Entertainment
Deliverable
product features
Required skills
Go-to-market planning, audience segmentation, messaging frameworks, CRM execution, influencer campaign management, App Store Optimization (ASO), data analysis, cross-functional collaboration, storytelling
Preferred skills
Live-service mobile game experience, Singular analytics platform proficiency, casual mobile gaming experience
Technologies
Singular, PowerPoint, Excel
Responsibilities
Build and run go-to-market plans across the full launch arc; own the cross-functional marketing calendar; develop positioning and player personas; execute lifecycle and CRM campaigns; manage app store presence and ASO testing; partner with Brand teams on integrated promotions; coordinate influencer campaigns; distribute market research insights.
Seniority
Mid-Senior, hands-on IC
