HOK全球品牌经理 （HOK HQ Marketing Manager）
Core
Oversees global marketing campaigns and brand events for Honor of Kings, translating product updates and trends into player-centric communication strategies.
Role type
Senior Global Brand Manager (MOBA)
Builds
Global marketing campaigns, brand events, and player community content for Honor of Kings
Domain
Mobile gaming, MOBA genre, global markets
Deliverable
product features
Required skills
Global marketing campaign planning, cross-cultural communication, data-driven user research, social media trend analysis, project management, creative content strategy
Preferred skills
MOBA genre expertise, experience with influencer marketing, offline event execution, game player perspective
Technologies
Social media platforms, analytics tools
Responsibilities
Develop and execute marketing strategies for new versions and features, analyze version content to identify user communication points, lead overseas brand events, coordinate with regional teams and operations to deliver campaigns, and optimize future work based on performance data
