HOK全球品牌经理 （HOK HQ Marketing Manager）
Core
Global marketing manager for Honor of Kings, responsible for version launches, new features, and global campaigns to drive product growth.
Role type
Senior IC global marketing manager (mobile games)
Builds
Global marketing campaigns and brand events for Honor of Kings
Domain
Mobile gaming (MOBA)
Deliverable
product features
Required skills
global marketing strategy, campaign planning, data analysis, user research, cross-cultural communication, social media management, event management, creative direction, stakeholder coordination, performance optimization
Preferred skills
MOBA genre expertise, overseas game publishing experience, trend spotting, influencer marketing, public relations
Technologies
Social media platforms, analytics tools, project management tools
Responsibilities
Develop and execute global marketing strategies for new versions and features; Analyze version content and market trends to identify user engagement points; Lead global brand events and manage project timelines; Coordinate with operations, esports, and regional teams to integrate resources; Review campaign performance using data and user research to optimize future efforts.
