全球网红营销经理
Core
End-to-end execution of global influencer marketing campaigns for mobile and PC games, including strategy, creator selection, content review, and performance tracking.
Role type
Senior Global Influencer Marketing Manager
Builds
Global marketing campaigns for titles like PUBG MOBILE, NIKKE, and Honor of King
Domain
Mobile Gaming / Influencer Marketing
Required skills
Global influencer marketing execution, KOL/KOC ecosystem management, market trend analysis, cross-platform content strategy, data analysis, project management
Preferred skills
Domestic platform influencer experience, deep game knowledge (5+ titles), multi-language negotiation
Technologies
YouTube, Twitch, TikTok, Instagram, Facebook, X, Bilibili
Responsibilities
Lead end-to-end execution of global influencer marketing campaigns; Develop and manage global KOL/KOC networks and MCN relationships; Monitor global media trends and platform algorithm updates to inform strategy