Senior Panel Acquisition Marketing Executive, EMEA
Core
Drive panel growth for Kantar Profiles' market research panels across EMEA through sophisticated acquisition strategies, advanced tracking solutions, and data-driven optimisation.
Role type
Senior Performance Marketing Executive (Panel Acquisition)
Builds
Market research panel communities and acquisition performance metrics for global clients
Domain
Market Research / Data Insights / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel digital acquisition strategy, Paid search and social management, Affiliate marketing and partner management, Marketing attribution and conversion tracking, Google Tag Manager (GTM) and server-side tagging, Budget forecasting and ROI analysis, Data visualization and reporting
Preferred skills
Experience with affiliate tracking platforms (Tune/HasOffers), Advanced Excel and PowerPoint proficiency
Technologies
Google Tag Manager, Tune, HasOffers, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop and execute regional acquisition marketing strategies, Manage and optimize paid acquisition channels (search, social, affiliate, SEO), Lead performance tracking and attribution frameworks, Manage acquisition budgets and forecast volumes, Identify and scale new acquisition partners and channels, Collaborate with engineering and product teams to improve tracking capabilities
Seniority
Senior, hands-on IC
