Senior Manager, Brand Advertising
Core
Lead multi-channel, integrated advertising campaigns and manage agency partners to deliver business results for Capital One's brand.
Role type
Senior Manager, Brand Advertising
Builds
Integrated brand campaigns across TV, print, display, radio, and OOH
Domain
Financial Services / Brand Advertising
Required skills
Advertising strategy, Agency management, Creative brief development, Cross-functional collaboration, Data-driven optimization, Regulatory compliance
Preferred skills
Master's Degree, Managing complex integrated creative development, Stakeholder management, Advertising governance, Data-to-strategy translation, G-Suite proficiency
Technologies
G-Suite (Slides, Sheets, Docs), Kantar, Brand Effects
Responsibilities
Lead creative brief development for integrated, multi-channel advertising strategies; Lead agency partners in executing against the strategic vision; Serve as primary advertising lead in cross-functional collaboration; Champion evidence-based optimization using research and market data; Manage regulatory requirements and brand governance programs; Lead process improvement for creative development and reporting
Seniority
Senior, hands-on IC with leadership responsibilities
