Job
Core
Senior Digital Marketing Specialist responsible for hands-on development, execution, and optimization of paid digital advertising strategies to generate qualified leads for brokerage and trading services.
Role type
Senior Digital Marketing Specialist (Performance Marketing)
Builds
Qualified leads for brokerage and trading services
Domain
Financial Services / Digital Performance Marketing
Required skills
PPC campaign management, keyword research, A/B testing, budget management, conversion rate optimization, data analysis, Google Analytics 4, Google Tag Manager, CRM integration, financial advertising compliance
Preferred skills
Experience with Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, remarketing strategies, lead generation forms, attribution modeling
Technologies
Google Ads, Google Display Network, Performance Max, Demand Gen, YouTube Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, Google Tag Manager, Meta Pixel, Meta Conversions API, LinkedIn Insight Tag, CRM systems
Responsibilities
Develop and execute PPC and performance marketing strategies aligned with business growth objectives; Plan, launch, manage, and optimize campaigns across Google Search, Display, Performance Max, Demand Gen, YouTube, Meta, and LinkedIn; Conduct keyword, audience, and competitor analysis to identify acquisition opportunities; Manage complete campaign setups including bids, budgets, audiences, and creative assets; Track and analyze the full acquisition funnel from impression to funded-client status; Develop and optimize remarketing strategies for various audience segments; Monitor and optimize key performance indicators including CPC, CPL, CPA, CAC, ROI, and ROAS; Prepare accurate reports and dashboards covering spend, leads, and conversion metrics; Ensure campaigns comply with brand guidelines, platform policies, and financial advertising regulations.