Paid Media Specialist
Core
Managing active B2B and financial institution client accounts with a focus on performance, optimization, and strategic reporting.
Role type
Senior Paid Media Specialist
Builds
Performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms for B2B and financial clients.
Domain
Digital Marketing / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, YouTube, Demand Gen, PMax), Meta Ads, LinkedIn Ads, B2B account management, financial sector advertising compliance, budget management, data-driven optimization, strategic reporting
Preferred skills
TikTok Ads, Spotify Ads, reporting tools (Reporte or similar)
Responsibilities
Manage 6-8 active client accounts simultaneously; create, optimize, and scale campaigns; monitor daily KPIs and budgets; adjust budgets based on performance; propose growth strategies; present results to clients; attend daily alignment and weekly follow-up meetings
Seniority
Mid-Senior, hands-on IC