Manager, Performance Marketing - Paid Search & Display
Core
Lead a team of associates to drive customer growth and efficiency across Paid Search and Low Funnel Display channels for Capital One Canada.
Role type
Manager, Performance Marketing (Paid Search & Display)
Builds
Customer acquisition campaigns and digital strategies for credit card products
Domain
Financial Services / Digital Marketing
Required skills
Paid Search strategy, Display advertising, Team leadership, Marketing analytics, Campaign optimization, Stakeholder management, Process improvement, Vendor management, Bidding models, Attribution frameworks
Preferred skills
Financial services experience, Credit card marketing knowledge, AI/generative search readiness, Marketing tech fluency, Cross-channel marketing expertise
Technologies
SA360, Google Ads, Microsoft Ads, Yahoo, CM360, Tag management systems, Data warehouses
Responsibilities
Lead and train a team of associates on daily campaign management; Partner with data science to measure investment effectiveness; Develop full-funnel digital strategies; Own campaign strategies including bidding and attribution; Coordinate with compliance, brand, and tech teams; Execute testing agendas for audiences and creative; Manage agency and vendor relationships; Develop scalable marketing operations processes.
Seniority
Manager, hands-on IC with team leadership