Director, Revenue Marketing | Univ. of Florida
Core
Lead marketing strategy and execution for the University of Florida's Ben Hill Griffin Stadium renovation, focusing on driving premium seating sales, engaging donors, and generating new revenue opportunities.
Role type
Director, Revenue Marketing
Builds
Premium seating products (Founders Suites, Luxury Suites, Loge Boxes, Club Seats) and hospitality experiences for the stadium renovation.
Domain
Collegiate athletics, stadium renovation, live entertainment.
Deliverable
product features
Required skills
Go-to-market strategy, digital marketing, donor relations, traditional marketing, campaign execution, performance measurement, cross-functional leadership, project management.
Preferred skills
Collegiate athletics experience, professional sports experience, venue transformation experience, premium seating sales experience.
Technologies
Email platforms, CRM, analytics tools, ticketing system interfaces.
Responsibilities
Develop and execute go-to-market strategies for premium seating products; lead renovation-specific email campaigns and digital advertising; craft donor communication programs; support strategy across television, radio, print, and outdoor channels; serve as primary marketing liaison for the stadium renovation; establish reporting frameworks to track lead generation and revenue attribution.
Seniority
Director, strategic leadership with hands-on execution.
