Senior Manager, Marketing Operations
Core
Own end-to-end campaign operations, build and optimize marketing automation programs, and manage lead lifecycle operations to scale the global go-to-market engine.
Role type
Senior Manager, Marketing Operations
Builds
Scalable marketing operations, automated nurture journeys, and integrated GTM campaigns
Domain
B2B SaaS, Data Intelligence, AI-powered data platforms
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing Operations, Marketing Automation, Revenue Operations, Marketo, Salesforce, Lead Lifecycle Management, ABM, Project Management, Analytical Skills
Preferred skills
6sense, AI SDR operations, Inbound lead management, AI automation integration
Technologies
Marketo, Salesforce, 6sense
Responsibilities
Own end-to-end campaign operations from intake through execution and performance tracking; Build and optimize Marketo programs, email campaigns, nurture journeys, workflows, forms, and Salesforce campaigns; Lead marketing automation initiatives to improve operational efficiency; Manage lead lifecycle operations including imports, scoring, routing, consent management, and database health; Partner cross-functionally with Demand Generation, Product Marketing, Digital, Sales, and Revenue Operations; Build audience segmentation in 6sense and support targeted ABM campaigns; Optimize AI SDR operations and inbound lead management; Identify opportunities to leverage AI and automation to streamline processes.
Seniority
Senior Manager, hands-on IC with strategic ownership
