Director – Paid Search, Discovery & Performance
Core
Leading search leadership and AI Discovery strategy across Retail, Pharmacy, and Health Services to drive incremental sales, prescriptions, clinic visits, and health services adoption.
Role type
Director, Paid Search, Discovery & Performance
Builds
Large-scale SEM & AI Advertising programs, Retailer Media Platform (CMX) co-op campaigns, and holistic search strategies.
Domain
Retail, Pharmacy, Health Services, Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Search (SEM) analytics, Generative Engine Optimization (GEO), Retail/Ecommerce expertise, Data analysis (ROI models), Cross-functional team leadership, Strategic growth initiative implementation, Audience targeting and measurement, Business case development, Google Ads, Adobe, LiveRamp, Youtube, Agentix (Gemini, Chatgpt, OpenAI), PLAs, LIAs, data feeds
Preferred skills
Media Mix Modeling, Multi-Touch Attribution, Pharmaceutical industry knowledge, MBA
Technologies
Google Ads, Adobe, LiveRamp, Youtube, Agentix, Gemini, Chatgpt, OpenAI
Responsibilities
Orchestrate large-scale SEM & AI Advertising programs anchored in data, develop hypothesis-based tests to unlock growth, influence senior stakeholders on search campaign value, oversee strategic development of integrated multi-layered search campaigns, manage cross-functional teams for SEM/SEO/Content/Commerce optimizations, develop measurement plans ensuring accountability.
Seniority
Director, strategic leadership & team management
