Chief Marketing Officer
Core
Lead enterprise marketing strategy to drive brand relevance, guest traffic, and profitable growth for a franchised restaurant chain.
Role type
C-level executive marketing leader (CMO)
Builds
Enterprise marketing strategy, brand equity, guest traffic, franchisee confidence, and digital capabilities
Domain
Franchised restaurant / Hospitality
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Enterprise marketing strategy, franchised multi-unit restaurant experience, brand management, digital marketing, loyalty programs, CRM, consumer insights, franchise marketing, executive presence, cross-functional leadership
Preferred skills
None stated
Technologies
CRM, loyalty platforms, digital engagement tools, analytics platforms
Responsibilities
Lead enterprise growth strategy and marketing strategy for Denny's; Own media, digital, loyalty, CRM, guest insights, social, creative, partnerships, and guest-facing communications; Partner cross-functionally to build a commercial calendar for menu innovation and value positioning; Lead marketing in a fully franchised environment to build trust with owners and ensure operational execution; Advance CRM, loyalty, digital engagement, first-party data, and performance analytics; Lead a high-performing marketing organization and assess agency partnerships
Seniority
C-level, executive leadership
