Director Regional Customer Marketing Strategy
Core
Define, mobilize, and oversee execution of customer marketing initiatives across database, loyalty, and casino marketing to increase visits, reduce churn, and grow share of wallet.
Role type
Director, Regional Customer Marketing Strategy
Builds
Customer engagement strategies, omni-channel marketing programs, and MGM Rewards implementations for gaming and non-gaming segments.
Domain
Hospitality, Casino & Gaming, Customer Marketing
Deliverable
product features
Required skills
Strategic planning, cross-functional leadership, stakeholder management, business case development, test-and-learn program design, omni-channel campaign management, data-driven decision making, roadmap ownership, performance objective setting.
Preferred skills
Agile methodology, AI-enabled tool adoption, understanding of casino customer journey, technology integration.
Technologies
Data Science tools, Analytics platforms, Digital marketing channels, Personalization engines.
Responsibilities
Drive alignment and execution of growth initiatives for key customer segments; Identify and shape new growth opportunities by assessing customer needs and competitive dynamics; Serve as the enterprise feedback conduit for assigned segments; Prioritize initiatives across stakeholder groups; Define customer engagement strategy across regional properties; Develop omni-channel marketing programs; Implement enterprise-wide MGM Rewards strategies; Partner with Data Science to develop offer amounts and monitor competitor strategies; Manage test and learn campaigns and define roadmaps to scale successful learnings; Establish and communicate priorities and hold staff accountable.
Seniority
Director, strategic leadership & execution
